Overleg gebruiker:Jeanstwerwerwetwerwerwetwerwerwewerwer

Uit Mulckhuijse
Ga naar: navigatie, zoeken

The footwear industry is currently seeing one of the biggest new markets ever - that of the 'toning' or 'fitness' shoe.dresses , Originally a niche product produced by just a handful manufacturers, this style of footwear has now exploded into the latest footwear must-have.dress girl , One of the first manufacturers of this kind of footwear was MBT.wedding wedding gowns , Created in 1999, their 'Masai Barefoot Technology' shoes mimicked walking on soft, uneven ground, with a view to promote the body's 'natural instability'.bridesmaid dress , A loyal following for MBT shoes developed over many years, however this remained a very niche product.moncler jacket , MBT chose retailers extremely carefully and all underwent training specifically on this product. No internet-only stores were allowed to become stockists of MBT. In 2007, a new player emerged. FitFlops were the brainchild of Marcia Kilgore. She originally created them as a solution to fight cellulite. Skechers entered the market in the middle of 2009, with the launch of their 'Shape-Ups' and 'Tone-Ups' ranges. With similar looks to MBT and FitFlops, a marketing campaign like never before was unleashed. Until that time, primarily a fashion shoe retailer, the fitness part of Skechers range has now become a huge market for them. Undercutting the traditional brands and welcoming internet retailers, Skechers managed to take a large section of the existing market and open up this kind of footwear to the masses. According to a recent survey, Skechers now have around fifty four percent of the fitness shoe market. Not to be left out, many other retailers have also developed their fitness shoes, including Reebok's EasyTone, Puma's Bodytone and the Truebalance range from New Balance. Skechers and FitFlops have also greatly increased their offerings since launch, with the fitness platform now used on everything from Flip Flops to